Thursday, October 29, 2009

Creative Brief

Please comment! :) Anthony what do you think? We still can do changes on them...

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Project Title: The Emergence of Race – Face of Tomorrow
Designer: Gabriella Barni, Czarina Acena, Anthony Callaway, Angeline Oey
Project Begin: October 22, 2009
Project Release: December 10, 2009


Background / Concept Overview:
We are people from many different backgrounds bounded with racial barriers and stereotypes. With the belief that knowledge of past events, current conditions and an optimistic outlook of the future, we can overcome racial discrimination, historic antagonisms and heal historic wounds for future generations.

Objective & Purposes:
To communicate how education, media, environment, and social interaction can achieve self-awareness within diversity. This project will promote positive racial perceptions contributing to social change within today’s global society.

Design / Implementation:
We will create a 3 dimensional installation that showcases racial patterns throughout history. This image will be the main communication of the campaign that will branch out to other visual components such as t-shirts, poster, buttons, websites, bumper stickers, etc.

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